Facebook is orders of magnitude more popular than the second-most-popular social media site. There are millions of account holders, and millions more sign up everyday. This means big marketing opportunity, and as a business, you need to understand how to go about it. Read on to learn what to do.
You can quickly expand your viewers on Facebook by holding a competition. Give discounts or prizes to people who share or actively market your page. Just be sure you actually follow through or your business will not be trusted.
Link all of your content to your Facebook page. If your site has a blog, include a summary and then link the posts automatically via your Facebook. You can also link your Facebook page to your Twitter account so your tweets will show up there.
Try your hand at Facebook ads. Regular posting, while valuable and beneficial, only goes so far. If you want to increase the number of people who see your product or service, purchasing Facebook ads is the way to go. They are inexpensive and can add another dimension to your Facebook marketing.
You will be able to put your fans email addresses on a list that will reach them using the ‘custom audiences’ feature. This boosts your rate of conversion and reduces campaign costs because there are more opportunities for leads to be converted to sales.
Before you do anything else, you must build your audience. You should always aim at gaining a large following. When you hit that number, your conversion rates will soar.
Do not forget about your existing audience. Many people focus on getting new fans and “likes”, causing them to forget the fans they have already. In order to market using Facebook, your audience should feel respected. This can help your brand earn real engagement, so do not forget about your champions!
Facebook can help you make more money and build a larger following. This article will better prepare you to reap the benefits of Facebook’s marketing possibilities. Don’t waste another minute, start your marketing campaign immediately.