Social Media Marketing 101: The Basics For Success
You can reach a much broader audience through social media than through more traditional means of advertising. Using social media makes it easy to reach your customers and maintain good relationships with them. Promotions for marketing are easy to get out and about through social media.
Put a “retweet” button on every blog post at the top. Having this atop each post allows others to easily share the information through their Twitter accounts. That helps you to reach a larger audience.
Be sure to tell all your customers that you are entering the world of social media marketing. Encourage them to join your page, as the social media venues will likely let all of their friends and associates in their network know that they have joined your pages. This is basically free advertising for your business. At the end of the day, it’s all about keeping what you have while continuing to grow.
Writing as a guest blogger on a popular site in your industry or hosting an expert on your blog are both powerful strategies. You will get more visitors this way. Anytime you agree to be a guest blogger on someone’s blog, ask that they put a link to your site in their blog roll or in the post. You can start the ball rolling by being the first to offer them a link back to their site. You are likely to get more traffic from your guest bloggers followers.
Demonstrate humility when posting on social media sites. Customers tend to be put-off by posts that carry an arrogant or conceded tone, regardless of your company size. You must always remember that it is your customers who ultimately wield the most power in your relationship, not you. Without them, your business can never be successful.
The benefits of social media marketing are numerous. Social media makes customers easier to reach.